Social Medial in Healthcare – Connect, Communicate, Collaborate by Christina Beach Thielst is a great introduction to social media for healthcare executives. That said, if you have a strong background in social media, pass this one up. It’s definitely Social Media 101 and not Advanced Social Media.
It covers where social media came from and how we got to where we are. It also explains all the catch phrases – SEO, wiki, microblog, widget, etc. Additionally, it gives examples of how health systems are using social media.
If you deal with marketing, but aren’t a big social media person, this book is a great place to start. It will help you have an idea of how to develop a social media plan. It could also be a great resource if you were planning to hire someone to do social media for you. Always good to speak their language!
So, read it if you are a beginner. Skip it if you are familiar with social media.