Put your Google+ page at the top of the list
When searching for a merchant, doctor, business professional, or other lead, most times, people use the Internet. They may type in a few words, a name, or a specialty. Depending on how your webpage is set up will determine where in that list you show up. This effects not only traffic to your website, but future business as well. So how can you make sure that your site is at the top of the search list? When speaking specifically about Google+, there are a few things you can do to drive your site to the top.
Post updates frequently and keep your profile fresh
People are more likely to engage with a page that contains fresh posts and a complete profile. When you share a post on Google+, people who follow you and have permission to see that post can see it in their streams. Posts you share can also show up on your profile.
Optimize the first 45-50 characters of your posts
The first 45-50 characters of your Google+ post become that post’s page title in Google’s search results, so craft that first line as if you’re writing a blog post title, and include a keyword you’re trying to rank for. Be as specific as possible in your first few words for best results.
Get your “story” right
Also found under the About menu is your page’s “story” – a tagline and an introduction to your business – which becomes your meta description when your page shows up in search results. Crafting an effective About section that informs your prospects clearly of what they could expect of your service/ product would definitely entice more clickthroughs. Be as concise as possible so that your story is clear and easy to understand.
Narrow down the category
When you categorize your page more specifically, not only does it make it easier for your customers to find you on the network, but will also steer you clear of a possible broader competition from the pages of similar nature. When using Google My Business, be sure to update your contact information regularly so it is up to date and relevant. For more information, check out this article on Business Categories.
Add more photos and videos
A visual appeal works better and more accurately than plain text. It gives your targeted audience a chance to associate themselves with the service provider (you) and also proves to be more interactive than plain text. Unlike other social channels (besides Pinterest), Google+ supports animated GIFs that stand out among static images or videos that need to be clicked to play, giving you additional opportunity to grab a prospect’s attention.
Claim your page’s custom URL
Custom URL is an effective tool to brand your Google+ page further. If you have your page set up and you’ve got more than 10 followers, a profile photo, and your page is older than 30 days, you can claim a custom URL that matches your brand, making your page easier to share and easier to discover. And be sure to choose a custom URL that is easy to remember and not too long. The longer the URL, the easier it is for people to forget or misspell it, or be directed to the wrong site. Check out this support article detailing custom URLs for your Google+ .
Bulk-up your page’s Link section
Every Google+ page gives you the opportunity to add links that are important to your business in the Links section under the About menu. Along with your website, include your blog, social profiles, and any page you want to drive traffic to and from.
Link your website to your Google+ page
Linking your Google+ page to your website not only creates an inbound link from Google+, but allows your Google+ page to appear towards the right side of search results. Linking your brand page and website helps you connect with your friends, fans, and customers. It also provides Google with information that helps determine the relevancy of your site to a user query on Google Search. Read this article on how to best link your Google+ page to your website.
Invite More Reviews
Customers and businesses both benefit when a business is reviewed on Google. Customers can make informed decisions based on information from people they trust. Businesses can strengthen their relationship with customers by directly engaging with reviewers on Google by replying to their opinions which would not only address the review writer, but also the prospects at large. You can learn more about the concept here: get reviews on Google.
With these tips and suggestions, you can drive more visits to your web page, increase business, and ultimately, move your Google+ page to the top of the search list. It is essential to keep your information up to date and relevant, as there are always new businesses and competition out there, trying to drive away searches. Do what you can to make your site the best seller and keep visitors coming to your page. Happy optimizing!