Definitely a must! We’ve all seen the ad or the website with cheesy pictures. It’s a real tragedy to spend several thousand dollars on an ad, but not a few hundred to get the right image. Spend the money for a professional head shot, group shot, and even some action pictures. A nice set of pictures should last the practice 2-3 years (unless they change physicians/offices) and will enhance advertisements and the website.
No time? Most photographers will come to your office and they work pretty quickly. You should be able to get a head shot done in 15 minutes. Surely there’s time for that.
No money? Buy a smaller ad and use the savings for the head shot. You should be able to get a nice head shot for under $250. This is an especially good use of resources as the head shot can likely be used in other venues – hospital website, speaking engagements, etc. Or, contact your local high school or college. Photography students often work cheap…and sometimes even free to build their portfolios.
When you start photographing the entire group or staging action shots, the time and price definitely increases. However, it’s still in the several hundred dollars to a few thousand dollars range. Divide this among a group of five or even 25 physicians and incrementally it’s just not that much. And, photos of your actual practice are certainly preferred over stock images.
Here are some of our recent favorites. These were all shot by our staff on-site and in well under an hour!