Staff bios should be fun and easy! Don’t let them get you down.
We typically aim for competent and friendly…so explain why your team is both! Include skills, training, education, certifications, work experience, languages, and something that makes them warm and fuzzy. That can be why they love helping patients, their favorite thing about working with patients, or something personal that they feel comfortable sharing. For example, Sara coaches 5 year old soccer when she isn’t at work or Suzy enjoys volunteering at her church.
It’s hard to write about yourself. Ask the staff questions to have some consistency and then have a copy writer or someone on your team that loves writing craft them into bios. You can do an interview with the questions and use the recording to write the bio or simply email them over and have the staff respond. Some of our favorite bios came from an interview that the practice manager recorded. We got a flair for their personality and could craft that into the bio this way. You decide which will be more effective based on your team and time constraints.
Here are some questions we like:
- Name as you’d like it listed
- Post-high school training and education?
- Licenses or certifications?
- Professional and personal organizations that you are a member?
- Any particular areas of clinical interest?
- What made you want to work at XYZ practice?
- What do you love about caring for patients?
- What do you wish you could tell every patient (and they would actually do) and why?
- Do you speak any language other than English?
- Fun fact about you?
- What do you enjoy doing when not at work?
- What city do you live in? Married? Kids? (if comfortable sharing…usually something along the lines of George lives in Dallas with his wife and teenage sons)
- What brought you to XYZ city?
- Do you have pets?
We are aiming for something like this:
Meet our Nurse, Susan. She was born and raised in Dallas, Texas and received a Bachelor of Science in Nursing at University of Texas. She is a Registered Nurse and has worked in family medicine since 2001. She joined XYZ practice because she had been a patient of Dr. X and had a wonderful experience with the practice. When Susan isn’t at work, she loves running, volunteering with her church, and gardening.
Finally, always let the staff review the bio before publishing. Include a picture and you are ready to go! The picture can be casual…a shot of them at work in their uniform is perfect.