We’ve shared about some of our earliest clients and we hope you loved the history. Now, let’s talk about what we’ve worked on in 2018! We can’t tell you everything…because we don’t share our client’s secrets…and so much of strategy has to stay on the down low. But, here’s a snapshot of some of our 2018 projects that we can tell you about!
Advanced Women’s Healthcare
We began working with Advanced Women’s Healthcare (AWH) earlier this year and it has been really fun. We’ve done a variety of projects for them, all in the name of sharing their greatness as an all female team of accomplished OB/GYN physicians. Our projects have included designing their Advanced Women’s Center for Wellness (AWCW) logo and introduction ads welcoming Dr. Reyes, writing blog posts, creating content for AWH Facebook, AWCW Facebook, and Instagram, developing their staff and physician bios, promoting BioTE Medical – Hormone Replacement Therapy, and collaborating with the folks at Patient Engagement Solutions on their Medical City Patient Guide.
Playing well with others has been a continuing theme in 2018 as we’ve enjoyed working with Expio on the AWH website and collaborating with print publications like N2 Publishing to share the AWH message.
Baylor Scott & White Medical Surgical Clinic Irving
Frans Beltran, MD
Dr. Beltran relocated to DFW from the East coast and we’ve enjoyed introducing her to primary care physicians in the area. Through these introductions, we’ve been able to share her impressive expertise in obstetrics and gynecology with her colleagues and the community.
Learning more about our clients through our projects is one of our favorite fringe benefits, and Dr. Beltran has been a pleasure to work with and get to know.
Kristen Carmichael, MD
We’ve known Dr. Carmichael for years, and it’s always fun to catch up and assist with whatever she needs. She is always thinking of new ways to reach out to the community to educate patients and share more about her OB/GYN practice. A perfect example is the upcoming Women’s Health Panel where she is a speaker.
We also revamped her bio and launched a Facebook page for her practice. We collaborated on promoting articles for print publications and her practice website, too. Updating all of her online profiles has been a big, but worthy undertaking to ensure patients can find her when they do an online search. And, Myesha Johnson, a Women’s Health Nurse Practitioner from Dr. Carmichael’s team, has partnered with us on community outreach activities as well.
J. Douglas Overbeck MD
One of our earliest clients, Dr. Overbeck always has a special place at The Brummitt Group. Most of our projects with him have moved to autopilot, which we consider a success!
In 2018, we made small website updates and worked on print advertising for Dr. Overbeck’s vein clinics in Granbury and Stephenville. We designed ads and placed them with several publications including Brownwood Bulletin, Seniorific, Clifton Record, The Commanche Chief, Dublin Citizen, Glen Rose Reporter, Granbury Now, Hood County News, Hico Review, Meridian Tribune, and Stephenville Empire Tribune.
And, in the last month we have also helped transition most of this over to the wonderful folks at Baylor Scott & White as Dr. Overbeck’s group became part of Health Texas Provider Network.
chisholm trail orthopedics & sports Medicine
Chisholm Trail Orthopedics & Sports Medicine came to us through their involvement in building a strategic plan for another client. We are very proud that every single Brummitt Group client found us via word of mouth!
We partnered with Chisholm Trail on a complete re-branding campaign helping them roll out their new name, creating a logo and identity package, updating their forms, and offering full spectrum marketing recommendations.
We launched their Facebook page, created lots of custom graphics announcing the name change, and successfully handed off to their talented staff in June. Our hand-off included training and an Editorial Calendar through year end. And, we facilitated a press release that got picked up by Becker’s Spine Review!
They are very involved in the community and we just love this! They had lots of wonderful ideas that we helped put into action by designing a beautiful banner and procuring promotional items with their logo. We also collaborated with the Cleburne Railroaders and Keene FC on the marketing side of team sponsorship.
Because they have a very capable in-house team, we are currently setting them up through a partner on a portal for re-orders and small edits of letterhead, business cards, forms, prescription pads, and promotion items. Any time we can make a process more efficient by removing ourselves, we are all for it. We love saving our clients time and money!
Healthcare Associates of texas
We have enjoyed working with our very first client, Healthcare Associates of Texas, and their various offices, especially as their practice has grown over the years.
Working with the Coppell office of Healthcare Associates covered the gamut of designing and copy writing for ads in the local newspaper, organizing community outreach opportunities for Dr. Jason Conn when he joined the practice, collaborating with Dr. Conn and the Coppell Chamber of Commerce, procuring materials for health fairs, photographing the Coppell Health and Wellness Expo, creating posts for the Healthcare Associates Coppell Facebook page, and beta testing a patient review monitoring service.
For the Irving office of Healthcare Associates of Texas, we beta tested a patient review monitoring service as well wrote and/or distributed press releases to the local media for several physicians who joined their ever-expanding practice including Mihills Web Medical, Dr. Wei Sam Gao, and Dr. Kavitha Moolamalla.
2018 brought a lot of growth to the McKinney office! With that, came marketing to let patients know what providers and services the practice offers.
Behind the scenes projects included updating online profiles for Dr. George-Zieser so her previous patients could find her easily, developing a video with NCM for movie theater advertising, creating Facebook content through September, design and placement of Community Impact ads, and design and placement of Living Magazine ads.
These providers have a heart for community service and education. We helped facilitate Physician Assistant Lauren Dethlefs in a Women’s Health Talk through McKinney Chamber of Commerce‘s Women’s Alliance of McKinney, scheduled and facilitated a Healthy Weight Loss talk with Dr. Taylor and McKinney Sunrise Rotary, arranged and set up for the McKinney Chamber After-Hours Healthy You event, and set up a Cancer Prevention talk for Dr. Lawrence with McKinney Sunrise Rotary.
Smart New You
Design, direct mail, and print advertising focused on Sleep Apnea all took place in 2018 for Smart New You, the aesthetic side of Healthcare Associates. We created and facilitated mailing of a Sleep Apnea piece, designed a Sleep Apnea treatment options brochure, and designed ads for Living Well Magazine and Living Magazine.
Kuriachan eye institute
Dr. Kuriachan is a former client that launched a new private practice in 2018. We were excited to get to work with Dr. Kuriachan again to market his Ophthalmology practice. We assisted Dr. Kuriachan with pulling some market data to help organize his marketing efforts.
precision orthopedics & sports medicine
2018 has entailed a name change, adding physicians, and building a second office for Precision Orthopedics & Sports Medicine. It’s been a ton of fun crafting a strategic marketing plan and helping Precision roll it out this year.
We started with developing the plan, creating a new logo and identity package, new rack cards, and press releases announcing the name change and the addition of Dr. Hendawi to the group that was picked up by Becker’s Spine Review.
We’ve also designed an insert for Rambler Newspapers, a group brochure, and promoted the fact that all the doctors in the group won Southlake Style’s Top Docs. We’re currently working on updating the group’s online profiles for both offices and just pushed out a press release announcing their new Spine Surgeon, Dr. Gengler.
The doctors at Precision Orthopedics & Sports Medicine are quite social…and we are managing five social media accounts for them! It’s been fun crafting content for the different platforms and they even trusted us to do our first-ever Spanish page. Stop in to socialize on any one of their five platforms: Twitter, Insta, English Facebook, Spanish Facebook, and a professional Facebook for one of their individual surgeons.
surgical group of north texas
As our third client, we’ve been serving Surgical Group of North Texas for nearly ten years and worked on too many projects to count. 2018 has been no exception with outreach, design, and patient satisfaction.
Outreach activities have included facilitating participation in the Coppell Chamber Wellness Expo, as well as procuring and organizing supplies for fast set-up at health fairs. We’ve also helped promote some of their accolades this year such as winning Living Magazine Best Of Docs, Southlake Style Top Docs, Fort Worth Business Press Mentor Award, and the roll-out of Obalon Balloon System for weight loss. We work closely with Sarosh Lateef and her team at HomeKey Studios on all of these things. They do a great job with Surgical Group’s website and social, so it’s a very fluid process with sharing of information and simply making sure Surgical Group gets taken care of…regardless of who does it.
Design and advertising have been a fun part of 2018. We created two of our favorite designs to date, their bariatrics brochure and 2017 Year in Review. We also designed and oversaw the framing of a Mission Vision Values wall-hanging, inspired by a find from Dr. Shafi. We created niche specialty packets (with a lot of help from the doctors) to give patients specific pre and post-op information. We worked with Texas Monthly on two Super Doctor profiles (that can’t be announced until the December issue comes out), a Southlake Style Top Doc profile, and Living Magazine on two Best of Doctor profiles.
Patient satisfaction is extremely important to these devoted surgeons. They were tuned into this long before it was the “in” thing. In 2018, we’ve worked on streamlining their internal patient feedback mechanism to make it less manual and more automated, but also easier for patients.
It didn’t fit in smoothly with any of the areas above, so McEwen & Associates gets their own paragraph! We collaborate with them on a variety of projects pertaining to EMR and data reporting. And, by “collaborate,” we mean that they help us out a ton. We are thankful for their patience, dedication to Surgical Group, and for not blocking our phone number! 🙂
Texas Health Surgery center cleburne
We had the pleasure of building a full strategic marketing plan for Texas Health Surgery Center Cleburne back in 2017. Promoting their great surgeons and highlighting their overwhelmingly positive patient reviews were at the top of the list of to-dos.
In 2018, we assisted with the roll-out of that plan by writing provider bios, updating their Yelp profile, claiming and updating their Google profile. We also got their Facebook page verified, updated, and managed the content from February to June. We had a lot of fun creating custom graphics for Orbera weight loss balloons and patient testimonials. Their patients love them and their physicians…and that makes it an easy story to tell!
This center had just gone through a corporate website refresh. The website looked great and just needed minor updates to staff and forms. We aren’t website geniuses, but we can definitely do basic updates in user-friendly platforms like WordPress. So, we took care of many minor updates to the site keeping it current. This is a unique center that offers some total joint replacements and we got to create website copy for that!
Their story is the ultimate in collaboration. On branding, we worked with Surgical Care Affiliates and Texas Health Resources to ensure we stayed within the brand guidelines and enhanced the overall brand with our creations. Dept 11 facilitated the website refresh and was an absolute pleasure to work with on website updates and edits. Based on the web-heavy needs for the center and what we considered to be opportunities for economies of scale, we eventually recommended and assisted the center in selecting a single vendor to manage website, SEO, PPC, social media, and reputation management. That perfect person is Daryl Johnson and his team at Frontier Marketing. They’ve done a great job and we still help as needed, but are thrilled that our collaboration ultimately gave our client a better product at a better price.
that’s a wrap
Longest blog post ever, right? We just get so exciting talking about our awesome clients! But, we had to stop somewhere or this would be the never-ending blog post. Since starting on this post two weeks ago (our clients come first; we come second), we’ve started up a new social media project with LifeStream Health Center & MedSpa and have a few more in the works! We feel incredibly blessed that so many wonderful physicians and an ambulatory surgery center have entrusted us with their marketing needs in 2018. It’s been a great year and we look forward to another amazing ten years!