Looking to improve your brand, offer a better patient experience, or grow the referral sources to your center or surgeons? We can help! We can brainstorm strategies for you to carry out or for us to implement together. Our skill set is wide, so here are a few ideas just to get the creative wheels moving.
Does your brand look uniform across all venues? We create brands from scratch, update brands, and fine-tune brands by creating standards and expanding across the center (signage, forms, online).
Have you Googled your center lately? What comes up? Claiming/updating profiles (like Google and Yelp) and managing reviews is vital to ensuring patients find you and that you can manage the dialogue about your center. We can also help with a proactive review strategy to improve the quantity and quality of reviews.
Does your team treat patients like family? We LOVE secret shopping and offering tangible ideas for patient experience improvement. Pulling from operations experience and our own experiences as patients, we ask all the right questions to get the staff to show us how they treat patients. We are able to identify areas for growth and areas to celebrate. This can also be a great way to determine if complaints or negative reviews are valid. We are also able to conduct on-site training if desired.
Does your social media convey a brand consistent with your website, strategic plan, your community, and your culture? We are really good at quality brand-centric social. PPC is not our strength (but we have partners that can do it). If a center wants warm, positive social that is consistent with their brand, we are great for that. And, we play well with others, be that corporate, vendors, or your team.
Referral Source Development
Do you need more surgeons for your center? Do your surgeons need more referrals? One of our more unique services is PCP (or specialty) outreach. We can schedule surgeons/center to go meet with PCPs or other potential referral sources. We’ll do all the logistics work – they just have to show up. And, we’ll even join them on the visit if that makes it more comfortable.
Strategic Marketing & Development Planning
Do you have a written plan for where your center is heading? Do you want to grow? Do you want to add a service line? Do you want to simply improve on your existing model? The heart of our business is evaluating a center or practice to see how they can improve or grow. We love to look at the center and evaluate what is working from a brand/marketing perspective and what they can do to improve. It is a very holistic approach. And, we give them all of the findings to carry out on their own or we can help carry out.
Anything in Between
We help with projects big and small. If a center just needs copy written, an extra set of eyes on their website, a brochure, or even training their team to do any of our services, we will do it.