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Customer Service for Medical Offices
As a baseline, we all need to remember that generally no one wants our services, so customer service is vital. No one wants to be sick, have to take off work to go to the doctor, or be in a situation where they must figure out what an insurance policy covers and...
Online Profiles Make It Easy for Customers to Find Your Practice
We’ve all pulled up a listing for a business on Google, Facebook, or Yelp to confirm a business was open, driven there, and then discovered that they aren’t really open that day or have moved. Frustrating, right? It is incredibly easy to keep these...
Acronyms are Bad for Marketing
Please don’t use acronyms when talking about your practice. It’s bad for brand recognition. Does AFP mean anything to you? Me either. So, why would Austin Family Practice use it? How about EPD? Eye Physicians of Dallas. FMSD? Functional Medicine of San...
Roadmap for Strategically Marketing Your Infusion Center
Planning is key to a great strategic marketing plan for your infusion center. Develop a plan from the tips below, commit to it, and watch your infusion center grow. You’ll need to define who you are, create your identity, develop a physician outreach strategy,...
Five Key Components to Improve Physician Websites
Keep it simple and classy. We’re not selling t-shirts or candy bars. We’re selling a professional service. Limit the number of call-outs and don’t put “Call Now” or overuse the 800 number. In fact, we prefer a local phone number. Particularly for specialists,...
Should Your Practice Have Multiple Facebook Pages?
Should your practice have multiple Facebook pages? We get the question about whether or not a medical practice with multiple locations should have multiple pages. The answer is…it depends. It’s a complex answer that depends on the specifics of your...
The Intersection of Patient Experience and Staff Retention
As healthcare leaders we are all currently acutely aware of concerns with being able to properly staff our facilities. Not to mention wanting to staff them with talented and passionate individuals that will deliver amazing patient care.Most people in the industry...
Marketing to Patients of a Retiring Physician
You’ve learned that a competitor is retiring? How do you position your practice so that you are an attractive option for those patients that are now looking for a physician? Get your practice in front of the patients in the spirt of “What can our practice...
You’ve Added an Infusion Center, Now What?
You have decided to add an infusion center to your practice and have the clinical parts worked out. Now what? It’s time to market it to potential referring physicians and patients. Brand First, you have to figure out who you are so that you can tell your story....