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Acronyms are Bad for Marketing

Acronyms are Bad for Marketing

Please don’t use acronyms when talking about your practice. It’s bad for brand recognition. Does AFP mean anything to you? Me either. So, why would Austin Family Practice use it? How about EPD? Eye Physicians of Dallas. FMSD? Functional Medicine of San...

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Five Key Components to Improve Physician Websites

Five Key Components to Improve Physician Websites

Keep it simple and classy.  We’re not selling t-shirts or candy bars.  We’re selling a professional service.  Limit the number of call-outs and don’t put “Call Now” or overuse the 800 number.  In fact, we prefer a local phone number.  Particularly for specialists,...

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Should Your Practice Have Multiple Facebook Pages?

Should Your Practice Have Multiple Facebook Pages?

Should your practice have multiple Facebook pages? We get the question about whether or not a medical practice with multiple locations should have multiple pages. The answer is…it depends. It’s a complex answer that depends on the specifics of your...

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Marketing to Patients of a Retiring Physician

Marketing to Patients of a Retiring Physician

You’ve learned that a competitor is retiring? How do you position your practice so that you are an attractive option for those patients that are now looking for a physician? Get your practice in front of the patients in the spirt of “What can our practice...

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You’ve Added an Infusion Center, Now What?

You’ve Added an Infusion Center, Now What?

You have decided to add an infusion center to your practice and have the clinical parts worked out. Now what? It’s time to market it to potential referring physicians and patients. Brand First, you have to figure out who you are so that you can tell your story....

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Infusion Center Marketing

Infusion Center Marketing

If you want to market your infusion center, online marketing and physician outreach will likely give you the best return on investment. Before marketing, we encourage you to really look over your online identity to be sure it’s fantastic and assess your patient...

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