Blog

Why Do Patients Select a Doctor?

Why do patients select a doctor and what can you do to maximize your possibility of being selected? Some obvious ones include being referred by:-primary care provider (PCP), -hospital, emergency room, or urgent care center, and -insurance company. Strategies here are...

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Checklist for Events at Doctor’s Offices

You’ve planned the perfect event!  Now, let’s make sure no detail is missed on the day of the event.  Don’t let a missed item or forgotten to-do ruin the fun…or the purpose…growing the practice. Four weeks before the event...

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Best of Lists for Healthcare

We love them. We hate them. We want our clients on them. There isn’t a perfect source for finding a quality doctor. In fact, there isn’t a single source we know of that takes everything into consideration (clinical quality, bedside manner, front office,...

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Health Fair How-To

Health Fairs are a great way to attract new potential patients for your practice. Finding events Check local Chambers of Commerce Check with cities Check with schools Check with large employers Google city + health fair, city + expo Before the event Promote on social...

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Creating Great Videos for Doctors

Video is extremely valuable. It’s also expensive – production, doctor’s time, and potentially closing the office. So, let’s use this resource efficiently. The following tips are designed to help you maximize your marketing investment. Tidy up...

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Tips for Physician Speakers at Community Events

Attire Wear something you are comfortable in.  If you don’t normally wear a tie or high heels, don’t.  Wear business attire or pressed scrubs.  Consider wearing a lab coat, especially if wearing scrubs.  It looks both “doctory” and...

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