Blog

LinkedIn for Improved Online Identity

LinkedIn for Improved Online Identity

LinkedIn is a great way to showcase your work and add to an overall positive online professional identity. In our opinion, it is the only “must-have” of social accounts for working adults. Before you set one up, search to be sure you don’t already...

More Effective Physician Office Outreach

More Effective Physician Office Outreach

Do you find your sales reps buying a lot of lunches, but not getting quality time with the providers? Here are a few tips to make physician office outreach more effective: • Make it clear (in a friendly way) that you are happy to provide lunch, but that this is a...

Build Organic Relationships with Prospects

Build Organic Relationships with Prospects

Build your business through a long-term strategy of organic relationship building. Who are your prospects and what professional organizations do they participate in? That’s where you need to be volunteering, networking, and giving back to your professional...

Checklist for New Practices

Checklist for New Practices

We get questions about setting up a new practice fairly regularly. There are people that offer turnkey services for this, but we don’t. We can help with several aspects of the operations, strategy, and marketing areas. But, we suggest hiring a consultant that...

Grow Physician Referrals to Your Infusion Center

Grow Physician Referrals to Your Infusion Center

The Pitch Figure out what they need from you. Convenience, competitive pricing, ease for patients, closer oversight of the process, better quality, less risk? Then, tailor your pitch to meeting those needs. You’ll need to be able to tell the story of your center...

Social Media for Physicians

Social Media for Physicians

Physicians can use social media to promote the practice and help patients get to know them.  We want to communicate that the physicians are smart, but approachable.  And, we want to share how friendly and helpful the staff is to patients.  Social media...

Team Building Ideas

Team Building Ideas

Anyone else feel like we need ways to keep our workforce connected? Below are ideas for both remote teams and in-person activities (when feasible). Team Building Remotely Virtual Karaoke or Guitar Hero competitionVirtual Scavenger HuntTwo truths, one lie or similar...

Marketing to Sustain Your Practice

Marketing to Sustain Your Practice

Keep your practice moving forward despite the challenges that sheltering-in-place presents. Here are 7 marketing strategies to sustain your practice. It’s a great time to be pushing out education on social.  People are spending a ton of time online. ...

Growing an Ophthalmology Practice

Growing an Ophthalmology Practice

Growing a practice takes time, money, or both. For the purposes of this post, we’ll assume that we want to spend time and save money. Ideally, the Ophthalmologist personally carries out all strategies. But, depending on time constraints and personalities...

Successful Physician Outreach Lunches

Successful Physician Outreach Lunches

Lunch or breakfast can be a good way to reach physicians and other healthcare providers – both potential and existing referral sources. It can also be a great way to waste money feeding a ton of people, take time out of clinic, and have little to no meaningful...

Improving Outbound Office Communications with Patients

Improving Outbound Office Communications with Patients

Don’t call a patient when the phones are turned to the answering service.
Don’t text a patient from a number that doesn’t allow responses.
Don’t email a patient from an address that doesn’t allow replies.
Outbound communications should be sent with the intention of connecting and making it easy for the patient to respond.

Reaching Primary Care Physicians

Reaching Primary Care Physicians

Primary care docs are inundated daily with drug and equipment reps. So, if you are trying to sell something to them, get creative! If you are selling a service/product that is connected to a physician, use quick physician to physician introduction angle.  We’ve been...

DPC Docs: Make it All About the Patient

DPC Docs: Make it All About the Patient

Do you want to convert more prospective patients into member patients? Is your sales pitch a sad story of burnout and how the insurance companies treated you badly? Patients don’t want to hear this. They want to hear how you are going to improve their quality of life,...

Best of Lists for Healthcare

Best of Lists for Healthcare

We love them. We hate them. We want our clients on them. There isn’t a perfect source for finding a quality doctor. In fact, there isn’t a single source we know of that takes everything into consideration (clinical quality, bedside manner, front office,...

Health Fair How-To

Health Fair How-To

Health Fairs are a great way to attract new potential patients for your practice. Finding events Check local Chambers of Commerce Check with cities Check with schools Check with large employers Google city + health fair, city + expo Before the event Promote on social...

Creating Great Videos for Doctors

Creating Great Videos for Doctors

Video is extremely valuable. It’s also expensive – production, doctor’s time, and potentially closing the office. So, let’s use this resource efficiently. The following tips are designed to help you maximize your marketing investment. Tidy up...

4 Customer Service Tips for Doctors

4 Customer Service Tips for Doctors

1. Show Patients That You Actually Care Of course, you care. You wouldn’t be a doctor if you didn’t care, right? It’s not always clear to patients that doctors actually care. Remember that most patients don’t want to be in your office. They are...

How to Manage and Respond to Online Reviews

How to Manage and Respond to Online Reviews

Patients can review your facility and providers on a myriad of sites including Facebook, Yelp, Google, and many, many more.  Be a part of the conversation rather than just the topic of conversation.  First, claim and update profiles.  Then, solicit reviews and respond...

Staff Bios Made Easy

Staff Bios Made Easy

Staff bios should be fun and easy!  Don’t let them get you down. We typically aim for competent and friendly…so explain why your team is both!  Include skills, training, education, certifications, work experience, languages, and something that makes them...

Engaging Participants at Health Fairs

Engaging Participants at Health Fairs

Health fairs, community fairs, and expos can be a great way for a medical practice to engage with the local employers and the community.  This can build your brand and potentially be a source for finding new patients.  Having a booth isn’t good enough.  In fact,...

Physician Bios Made Easy

Physician Bios Made Easy

Is writing physician bios making you crazy?  Let us help with these tips. First, decide what you are going for.  We are usually shooting for smart, academic, accomplished….all while being approachable.  We use training, accolades, skills to convey the first part...

Social Media Tips for Healthcare

Social Media Tips for Healthcare

Social media is a must for healthcare organizations that want to have a robust brand that is interactive with the community.  Social media should be fun and educational.  We offer a few tips to ensure both. Post regularly, but don’t post just to post.  No one...

Tips for Physicians When Speaking to the Public

Tips for Physicians When Speaking to the Public

Speaking at non-academic events should be a fun and easy way for you to interact with the local community, employers, and potential patients.  If you hate public speaking, consider more one-on-one interactions like an Ask the Doc table at a health fair.  If you are...

Leaders: Learn When to be Still

Leaders: Learn When to be Still

As a type A action-oriented person, I get stuff done.  I’m decisive.  It’s business, not personal.  And, I usually make good decisions… even when made rapidly.  This has been a large part of my success as a leader and an owner of a company.  When I...

4 Steps to Finding the Right Surgeon for You

4 Steps to Finding the Right Surgeon for You

Courtesy Surgical Group of North Texas Printed in Living Well Magazine 1.  Find the Right Specialty General surgeons have extensive training in a wide variety of surgical areas and can choose to specialize in different areas, such as surgical oncology and bariatric...

Media and Healthcare

Media and Healthcare

We attended an informative educational event coordinated by ACHE of North Texas, August 25, 2016 held at Maggiano’s in North Park Mall in Dallas.  The topic was, The Role of Media in Shaping the Public’s Perception of Healthcare. The panelists, Janet St. James,...

Walk into Spring

 Spring is here! Get outside and enjoy the beautiful weather while achieving your health goals. Walking does not require you to sign up for a gym membership you may never use.  Its is free, modifiable, and can be done anywhere!  It allows you to spend...

Doctors and Nurses Need Sleep, too!

Healthcare Executive published a recent article in their Sept/Oct 2015 edition bringing attention to an issue that is often overlooked.  A report conducted by HealthLeaders Media in 2013 brought to light the fact that over 25% of nurses surveyed make errors during...

Fingerprints: A solution to protect your PHI

By David S. Robinson, RMA, MGMA member Published in MGMA Connection Plus, July 2015 Issue When upgrading and implementing new workstations at Northwest Neurospecialists, Tucson, Ariz. (which has 14 exam rooms, one patient education room and 14 office staff...

Nathan Emerson, MD, FACS Joins Surgical Group of North Texas

Dr. Emerson has a special interest in endoscopic reflux surgery; he is specially trained to perform transoral incisionless fundoplication (TIF), an innovative procedure that restores the body’s natural protection against esophageal reflux. Many patients suffer from heartburn and regurgitation despite adequate medical therapies. The TIF operation is an effective and safe procedure with minimal complication rates for those patients with difficulty controlling the symptoms of reflux.

Does Your Practice Have a Brand?

Does Your Practice Have a Brand?

Every practice needs a brand that aligns with the look and feel of the office and the patient experience.  The brand should be professional, warm, and friendly.  Your practice isn’t just an office, it is an experience.  And, hopefully, it’s better than the...

Back Pain: When to See the Doctor

Sometimes it starts with a twinge. Or maybe a pull. Often, it’s just the wrong turn of the hip that causes debilitating back pain. In most cases, back pain is not caused by serious conditions, but by common, day-to-day actions, yet it’s one of the most common medical...

Women: Be Sweet to Your Heart

by Dr. J. Douglas Overbeck There is only a 1 out of 30 risk of dying of breast cancer, yet it’s well-known that women over the age of 40 need an annual mammogram.  A less-known fact is that 1 out of 3 women will die from some form of cardiovascular disease.  Getting...

Streamline Those Forms

Streamline Those Forms

How many dozens of forms does your practice have?  Were they developed over the years by different people?  Are they photocopied?  Do they have the practice logo on them?  Do patients have to write their name, DOB, or the date more than once? Prescription pads, fax...

How Does Your Staff Answer the Phone?

How Does Your Staff Answer the Phone?

Have you ever called the main line at your office to see how it is answered? Are you placed on hold? Is your staff friendly? Can you understand what they say? The voice on the other end of the phone is often a patient’s first interaction with your office. They...

A Few Bright Ideas for Customer Service

As I was rummaging through my “to do” box, I found some notes from an ACHE North Texas Education event that I attended back in March. The title of the event was Reinventing Customer Service in Healthcare. Here are a few ideas: -When a nurse/MA walks into a...

Five Key Components to Improve Physician Websites

Five Key Components to Improve Physician Websites

Keep it simple and classy.  We’re not selling t-shirts or candy bars.  We’re selling a professional service.  Limit the number of call-outs and don’t put “Call Now” or overuse the 800 number.  Particularly for specialists, what would your referring physicians think...

What is Healthcare Public Policy??

What is Healthcare Public Policy??

Public Policy.Healthcare Public Policy.Sounds important and official.Sounds like something we should care about.We hear about it a lot in healthcare, but what does it really mean? I’ve asked Bryant Morado of Molina Healthcare to give us the Reader’s Digest version of...

Do Physicians Need Websites?

As usual, there are no easy answers here.  In a perfect world, yes, all physicians would have a website. In today’s web-saavy society, consumers are going to the internet to find information about their physician.  And what easier way to manage the...

Dr. John Doe, M.D. vs. John Doe, MD

Dr. John Doe, M.D. vs. John Doe, MD

Is it necessary to include both Dr. as a prefix and credentials (M.D., D.O.) as a suffix?  In my opinion, no.  It’s repetitive.  It should be listed as Dr. John Doe or John Doe, M.D, and I prefer the later. Specifically, on a CV, the later looks...

Advertising Tips for Physician Practices

Advertising Tips for Physician Practices

Let’s face it – advertising is expensive.  If you’re going to spend the money to do ads, take that extra step and make sure you’ll get a return on that investment.  What are you doing to make people notice your ads?  Are people reading them or...

Tips for Improving Readability of a CV

Tips for Improving Readability of a CV

Recruiters, hospitals, and medical groups receive tons of CVs for every position. When faced with a huge stack of CVs, most will skim and only look at the ones that stand out. What sets yours apart? For the purposes of seeking employment in non-academic settings, a CV...