Acronyms are Bad for Marketing
Please don’t use acronyms when talking about your practice. It’s bad for brand recognition. Does AFP mean anything to you? Me either. So, why would Austin Family Practice use it?...
Category: Brand Development
Does Your Practice Have a Brand?
by Amanda Brummitt
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Seamlessly Integrate New Clinics into Your Digital Brand
by Amanda Brummitt
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Key steps to integrate new clinics into your brand
Before Marketing Your Practice
by Amanda Brummitt
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Medical practices should not spend a dime on marketing until their patient experience, reputation management, and brand are optimized.
Grow LinkedIn Company Page Followers for Free
by Amanda Brummitt
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Looking to grow your LinkedIn company page audience without spending any money? No problem. Use these tips to grow your followers for free. Include a link to the company LinkedIn...
Selecting a Practice Name
by Amanda Brummitt
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What kind of name does your practice need? Select a name that clearly indicates what the practice does. It should sound positive, healing, and maybe even offer hope. Simple and...
LinkedIn for Improved Online Identity
by Amanda Brummitt
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LinkedIn is a great way to showcase your work and add to an overall positive online professional identity. In our opinion, it is the only “must-have” of social accounts for...
Tell Your Story Through Your Online Identity to Grow Your Brand
by Amanda Brummitt
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Tell your story by building out content across social media and keeping it updated. You won’t be able to tie direct sales to it. But, it’s a good way to...
Social Media for Physicians
by Amanda Brummitt
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Physicians can use social media to promote the practice and help patients get to know them. We want to communicate that the physicians are smart, but approachable. And, we want...