At The Brummitt Group, we believe in consistent and comprehensive marketing. A hospital or medical practice needs a “look and feel” that patients recognize in their appointment cards, patient literature, and ads they see in their local paper. This can be created through common fonts, colors, language choice, paper stocks and images that are used in all collateral to create a consistent look. Office interior and design style can also promote the brand.
Additionally, soft marketing is just as important in healthcare and perhaps has an even better return on investment. This includes community relations, employer relations, and referral source development. The Brummitt Group can help establish relationships in the community and with local employers, allowing opportunities for health talks, seminars, and similar activities. The Brummitt Group can also identify potential referral sources, develop relationships, and offer guidance on maintaining those referrals.
Advertising – Recommendations on where and how to advertise, oversight of development and placement of ads.
Branding – Development oversight of a common theme for all collateral including logo, letterhead, business cards, website, social media, advertising, articles, invitations. We work with existing and new brands.
Community Relations – Speaking opportunities, sponsorships, building relationships through health fairs, events, community groups, and schools. We will help you determine the right audience for your business needs.
Employer Relations – Comprehensive strategies including speaking engagements, health fairs, referral relationships, awareness of unique services you offer at employers that make sense for your business.
Public Relations (PR) – Press releases, articles and paid PR are all opportunities to increase visibility of your business. We help doctors and hospitals develop and implement light PR campaigns. We can manage the entire process from including what is newsworthy, writing the press releases, submitting to local media, and even connecting you with a dedicated PR team if needs warrant.
Referral Source Development – Introducing you to potential referral sources that fit your business needs. Often, this is physicians. But, we don’t limit it to physicians. We’ll introduce you to everyone you need to meet. We’ll be as hands-on or as hands-off as you need. We can schedule the visits, put together baskets/cards/brochures, and attend the visits with you.
Reputation Management – Patients are reviewing practices online every day on Healthgrades, Google, WebMD, RateMDs, Yelp, and hundreds of other sites. We like our clients to be part of the conversation rather than the conversation. We’ll claim profiles, manage reviews, respond to reviews, and even help build a campaign to increase positive reviews.
Social Media – Social media isn’t just for kids, it is a conversation that is happening in public with or without you. We will develop a plan to make you part of the conversation. We will help script appropriate messaging to increase business and engage with your customers. We’ll tell your story on Facebook, Instagram, and Twitter in a friendly way that makes you approachable as a brand.