It’s vital to any business to have a strategic plan, and healthcare is no exception. The Brummitt Group will analyze current patient population, payor mix, and profit margin to determine which areas of the business to promote both by payor and service line. This is especially important when considering adding new service lines, recruiting additional physicians, or adding office space.
We can do this as a stand alone service for a particular area of your practice or as a bigger strategic marketing plan. When we build a strategic marketing plan, we assess the entire practice and all the opportunities in the market. Then we lay out a step by step plan that you can follow or we can carry out for you.
Additionally, we can guide you through the process of building an overall business plan for your practice.