4 Customer Service Tips for Doctors

1. Show Patients That You Actually Care

Of course, you care. You wouldn’t be a doctor if you didn’t care, right? It’s not always clear to patients that doctors actually care. Remember that most patients don’t want to be in your office. They are often feeling bad or scared or both, so they are in a particularly vulnerable situation. Listen, empathize, and treat patients the way you would want to be treated.

2. Give Patients a Say in their Treatment

Lay out the options. Tell them what you would do if it was your loved one.  And, then ask how they want to proceed. If they choose a course that you don’t agree with, have a conversation about why you think it’s a bad idea and document it. Ultimately though, be their advocate and supporter, not a dictator. 

3. Educate Yourself on Non-traditional Treatments and Keep a Straight Face

Your patients are taking over the counter supplements, using essential oils, and Googling for treatments…. whether you want them to or not. If you give them the stink eye about these things, they will just lie to you. Would you rather know what your patient was taking or not?? 

Choose to educate yourself on the non-traditional treatments so you can speak openly with your patients about them. It’s okay to say that you aren’t a fan of them and that there is a huge lack of research on the efficacy and dangers. It’s okay to say that we don’t know the long-term effects of these things. It’s okay to say that taking them in lieu of real medicine can be dangerous. 

They key is to have an open, informed conversation. 

4. Read the Paperwork You Have Patients Fill Out

It’s not okay to have patients fill out 10 minutes of paperwork and not look at it. It is okay to read it in front of the patient. You are human.  You aren’t expected to know everything about every patient. Want the patient to feel like you spent more time with them? Scan their paperwork in front of them. Walk in, greet them, and say “Give me just a minute to read through your paperwork” or “Give me a second to refresh my memory on your medical history/prescriptions.” 


About the Author

Amanda Brummitt has extensive healthcare customer service experience in hospitals, medical practices, and as a consultant. She’s a customer service snob that thinks asking people to be nice isn’t asking too much. She believes that the vast majority of doctors are good people that care about their patients and that sometimes they just need a little help conveying that. 

5 Front Office Customer Service Tips to Implement in Your Practice This Week

1. Signs

Walk into your lobby like a patient.  See it from their view. 

Do you have any signs that sound mean? 
Do you have any signs that sound rude? 
Do you have a sign that says, “Don’t tap on the window,” “Payment expected at time of service,” or “If you are more than X minutes late….”? 
Do you have more than two signs in your lobby?  

If you answered yes to any of these questions, take those signs down.  Have you ever seen a sign at a MedSpa that says payment is expected up front?  Nope.  Let’s treat your patients at least as good as a MedSpa.  Your office should be a safe place for patients; not one where they feel unwelcome.  Signage should be friendly and welcoming or not exist at all.  Promote new services, new providers, social media, or survey tools in your signage…not policies.  Patients are customers.  Treat them that way.  Don’t treat your patients like an inconvenience before they even get the opportunity to talk to your staff. 

2. Eye Contact, Smile, Greet

When a customer walks in the front door, the front desk person should make eye contact and smile.  When the customer gets about three feet from the front desk, they should greet them warmly.  “Hello, how are you?” is a great start.  If they are on the phone, they can still smile and mouth “I’ll be right with you” or make a hand gesture to indicate it.  Essentially, make sure the customer knows they’ve been seen and acknowledged. 

3. The Window

Oh, how I loathe the window.  If your practice is in a dangerous area and you see patients at night, okay, you can have a window.  And, thank you for loving humanity enough to practice somewhere that needs healthcare so desperately. 

Outside of actual dangerous situations, what is the deal with the window?  Are we hiding from patients or what?  And please don’t say it’s because of HIPAA.  You can absolutely be HIPAA compliant without being closed off to the lobby. 

I prefer no window.  If you have a window, keep it open all the time.  If the window is frosted, shame on you.  If it’s an overlay remove it.  If it’s built into the glass, keep it open all the time. 

Don’t build barriers between you and your patients.  Remove them.  And start with that window. 

4. Name Tags

Did you know it is a patient’s right to know the name of the person caring for them and what their credentials are?  Every member of your team should wear a name tag every single day, including doctors and administrators. 

Also, people behave better when they know someone knows their name…because patients can tell on them.  Using names also starts to build familiarity. 

If 100% of your office isn’t wearing name tags now, order them today.  High turnover? Fine.  Use a label maker for the name/credentials on blank name tags with your logo.  If you need help finding a vendor for name tags, we’re happy to share who we use.

5. Addressing Patients

When checking in a patient, script your staff’s language.  My preferred language is, “Hi, how are you? (Pause for answer.) What’s your name?”  Say hi before asking for name.  And, it’s “your” name, not “the” name.  I hate it when someone says, “What’s the name?”  Seems so impersonal to me. 

Want to step it up a notch?  Try to remember patient names.  Include a pic (even if is the driver’s license picture) in a patient’s medical record.  When it’s a repeat patient, look at the schedule and see if you can figure out their name.  How much better is it when staff can say, “Hi Mrs. Smith.  Welcome back.  I’ve got you checked in.”  Bam.  Service.  Or, even say, “Hi! Welcome back.  Can you remind me what your name is?”  Acknowledging that the person is recognized is HUGE!!


About the Author

Amanda Brummitt has worked in healthcare since 2001 in administration of both hospitals and medical practices.  She’s a customer service snob that thinks asking people to be nice isn’t asking too much.  She loves secret shopping physician practices, customer service training for clinical and non-clinical staff, and using customer service to improve the patient experience. 

What Are Patients Saying About You And Does It Matter?

A patient walks into a doctor’s office . . . While that may sound like the beginning of a comedy routine, it’s actually when patient first impressions are created.  Patients expect a great experience overall so the front desk, the nursing staff, the doctor, the facility, the billing department, even the parking lot – all contribute to a patient’s perspective of a practice.  But why does that matter?

More and more, patients are sharing their first impressions through online reviews.  With a few words and the choice of a number or star, those thoughts are multiplied and spread exponentially on the internet.  Whether right or wrong, human nature is persuaded by others, even if there is no supporting evidence.

Online patient reviews are growing in popularity and impact.  Not only are more patients going online to post about their experiences, but they are also using online feedback to inform their decisions about who will win their healthcare business.

In a 2014 study published in the Journal of the American Medical Association, two-thirds of Americans surveyed knew health reviews were available to them online.  About 25% of them used these sites for research. Of those who used the sites, 35% chose a doctor because of a rating.  The reverse was also true as 37% didn’t choose a doctor because of a bad rating.  And in some situations, patients will even choose an out-of-network doctor if that review is better than an in-network doctor’s.

Many surveys support these findings, reiterating that, now more than ever, patient reviews are increasingly impacting where patients go for care.  The shared feedback can be online through patient review sites like Google, Yelp, Vitals and Healthgrades.  Patients will also share their experience via word of mouth or on their personal social media in a recommendation.  No matter the method, it is in a doctor’s best interest to provide the best patient experience possible at all levels.

In addition, search engine optimization (SEO) experts agree that user-generated content like patient online reviews is heavily weighted by search engines.  In other words, reviews provide a first impression online when someone types a doctor’s name into the search field in Google or another search engine.

While positive online reviews can drive business, negative reviews can be tricky.  An occasional bad review is not a death sentence.  It can reveal human error or a possible bad day.  In fact, having a less than stellar review on occasion shows the doctor isn’t too good to be true and provides legitimacy to all reviews, even the good ones.

An unexpected bonus of a bad review can be an opportunity, at no charge, to learn about possible areas of improvement.  Sometimes improvement is as simple as a difference in perception – what a doctor thinks a patient is experiencing versus what the patient is actually experiencing.  With a few tweaks, problems can be solved and eventually averted, but this can’t happen unless the feedback is heard.

Furthermore, how a doctor reacts to a bad review is critical.  A prompt, calm, friendly response, respecting HIPAA privacy protocol, can make all the difference.  The majority of patients do not expect provider perfection, but provider honesty, transparency and interest in making things right.  In fact, most respondents feel it’s important for doctors to respond in some way to the bad review.  Silence can be viewed as possible wrongdoing or not caring.

Like never before, the success of a practice is at stake with patient reviews, good and bad, and how they are shared.  Every component of a doctor’s office should shine, inspiring a patient to post the best review and highest rating possible.  And while patient satisfaction is good for the bottom line, this should not be the only gauge for evaluating healthcare quality.  Patient satisfaction is just one component, but critical to the success of a practice.  Recognizing the importance of online patient reviews is the first step in creating a positive patient experience.  The next step is managing those reviews and finding the tools to do that.  Stay tuned for our follow up post addressing this.

Is Your Staff’s “Off” Day Costing You Money?

Being nice to people is SO easy.  It takes the same amount of time as being mean or indifferent.  Smiles are free.  Welcoming word choice is free.  Calming tone of voice is free.  So, why isn’t everyone nice to their customers?   The excuse we usually hear is that they were just having an “off” day.  Those “off” days are expensive!

Patients have choices.  If they don’t like you or your staff or your billing company, they will move on.  And, that’s the best case scenario…that they simply move on.  Oftentimes, they leave their mark…on Google, Yelp, and Facebook.  Bad reviews are hard to overcome.  Not to mention that prospective patients look at them!  According to one survey, a whopping 84% of patients consult a review website to view or post comments and ratings of healthcare staff.  Don’t let your “off” day end up on the internet….and not having it is the only way to guarantee that.

For us, here’s what it boils down to:  It is CHEAPER to keep your existing patients happy than spending the money to market to new patients.  Do you need to market sometimes?  Sure.  We wouldn’t be in business if you didn’t.  But, before marketing, look inward at your practice first.  There is no reason to spend time and money marketing only to have patients have a bad experience.  Get your practice to a place where you have spectacular customer service.  Then, market!

Let’s start with the first impressions of the practice.

First Impression

How does your team answer the phone?  This is usually the first interaction patients have with your office.  Your receptionist should be the “Director of First Impressions.”  Phones should be answered by a friendly, helpful person.  Don’t stick someone on phones that hates people or needs to polish their people skills.  Also, avoid automated answering systems when possible.  Here’s a detailed post on the topic: How Does Your Staff Answer the Phone?

When a patient, vendor, or anyone walks in the door of the practice, the person at the front window sets the tone for their experience.  They need to be friendly, make eye contact, and most importantly…SMILE!  It’s vital that they look at the patient/vendor, rather than at their computer screen.  If they are on a call when someone walks up, make eye contact, smile, and mouth, “I’ll be right with you.”  It’s not hard.  Yet, about 90% of front office staff we encounter leave a lot of room for improvement.

If working the front office is challenging for staff, rotate them through it.  Figure out why your staff isn’t being friendly and try to remove things you can control. Many times it starts at the top.  They will treat your patients the way you allow them to and will mimic how you treat patients.  So, if your staff isn’t nice to patients, consider if you may need to step up your customer service.

Keep the “window” open and please use restraint with signage at the windows, particularly ones that say “don’t tap on window.”  You would be surprised how many of these signs we see.  They can set the tone as well.  If you are having issues with cancellations, payments or labs, address it, but don’t put it all over your walls for every patient to see.  Figure out what you MUST say in writing, create discreet tasteful signage, or include it in the patient forms.

The front office needs to make all visitors feel welcome.  Checking them in, collecting payments, and all of their other duties should come second to this.  This isn’t exclusive to patients.  They should treat everyone that walks through your doors with kindness.

Clinical Staff

First Impressions don’t end with the front office.  Usually a medical assistant or nurse and maybe even a PA or NP sees the patient prior to the doctor.  This is another opportunity to make a good impression.  Listening, asking questions, and showing genuine interest in a patient’s concerns can make a big difference for that patient and make him or her feel like they are really matter.

It’s important that the staff look at the patient and not just at their computer.  Consider setting up the computer in a position where the staffer can sit beside the patient or even show the patient what they are entering.  Your clinical staff should not turn their back on the patient during their interaction.

If patients have a bad experience with staff, before ever seeing the doctor, they are already starting from a bad place.  Patients should feel like VIPs after their interactions with all staff.

Oftentimes “lab” is not part of your staff.  They should look and act like an extension of your practice.  Anyone working in your office is part of your team and has the ability to make an impression on your patients, good or bad.

How to Avoid “Off” Days

It starts with the physician setting the tone for the practice.  Lay out your expectations, live by them, and hold your team accountable to following them.

Don’t hire people that aren’t warm and fuzzy during the interview.  If you have team members that aren’t people people, find a non-patient interaction spot for them to work or help them find their next job.  Doctors work too hard to let one staff person ruin the patient experience.

Compliment and reward your staff.  Reinforce good behavior and praise them for it.  Tie a component of their compensation to patient satisfaction.  Make it a reasonable goal, as you can’t make all patients happy.  But, make it a stretch to get there.  That’s why it’s a goal and not a given.

Read your patient reviews online.  Consider those patients as unpaid consultants.  Some of their reviews are not valid but some are.  Look for recurring themes and FIX those things.

Listen to feedback from patients.  Address issues when you can and remove sources of patient frustration.  Do everything in your power to make patients comfortable in your practice.  And, don’t be afraid to dismiss disruptive patients.

Have your practice secret shopped.  You can hire someone like us to do it.  Or, simply use your family and friends to secret shop the practice.  Once you have the results, make an action plan and implement it.  The action plan should include staff training, maybe scripting, maybe role-playing, and most likely changing some processes in your practice.  We can help with any of these.  But, it’s best if it comes from inside the practice.  Let the staff brainstorm ways to fix the issues; this increases their ownership of the process.

Look at your attrition rates.  Do patients “ghost” you?  It’s going to happen sometimes for a normal reason – moves, insurance changes, etc.  But, if it’s happening a lot, is there something more to it?  Engaged patients don’t just bounce.  They tell you they are moving and will need records.

We’ll leave you with this.  It’s cheaper and easier to keep your existing patients happy than it is to get new patients.  Having “off” days not only stinks for the patient, but it kills your bottom line.  Go big or start small, but start making your practice patient-friendly TODAY.